Inspiring consumers to drive positive social and environmental change through their daily snacking, Lauren is always seeking new ways to collaborate and bring the Hippie Snacks story to life.
With a Bachelor of Commerce from Queen’s University, Lauren is a known connector and B Corp ambassador. She is armed with contagious energy and a passion for adventure on the beautiful West Coast and beyond.
Consumer Research → Brand Positioning → Campaign Ideation → 360° Execution
Launched #SnackauNaturel North American campaign for Hippie Snacks; recognized by BCFB for ‘Best In Brand’ marketing award. Lead to average 1000% lift in sales during retail campaign promotional periods.
Collaborate with brands, influencers, industry associations, and sustainability partners (B Corp, Organic, Non-GMO, Fairtrade) to build awareness and exemplify core values.
B Corp month articles, Fairtrade Costa Rica Origin Trip, partner activations at Folk Fest, Squamish Music Festival, trade shows & other events.
Director of Sales, Capilano Group of Companies
Lauren is a natural leader, takes the initiative to try new things and easily shares with her colleagues the results of her successes.
Sales Leader - Fat Snax, previously Navitas Organics & Vega
Lauren is one of the most creative, energetic, and smartest people I’ve met in the industry.
Marketing - Ethical Bean Coffee, previously Bullfrog Power
Lauren's ability to embed sustainability into a brand narrative in a creative and relatable way is an asset to any company.