Lauren Archibald
Impact marketer armed with contagious energy and a passion for adventure
Impact marketer armed with contagious energy and a passion for adventure
Lauren Archibald is the Marketing Manager at Left Coast Naturals, an innovative grocery distributor and manufacturer of two in-house brands - Hippie Snacks and Left Coast Organics.
Inspiring consumers to drive positive social and environmental change through their daily snacking, Lauren is always seeking new ways to collaborate and bring the Hippie Snacks story to life.
Previously working with other leading social-impact organizations, Bullfrog Power and Ethical Bean Coffee, Lauren brings a fresh perspective to work and play within the consumer products industry.
With a Bachelor of Commerce from Queen’s University, Lauren is a known connector and B Corp ambassador. She is armed with contagious energy and a passion for adventure on the beautiful West Coast and beyond.
Consumer Research → Brand Positioning → Campaign Ideation → 360° Execution
Launched #SnackauNaturel North American campaign for Hippie Snacks; recognized by BCFB for ‘Best In Brand’ marketing award. Lead to average 1000% lift in sales during retail campaign promotional periods.
Brainstorming → Consumer & Competitive Research → Positioning → Package Design → Sales & Marketing Execution
Launched Hippie Snacks Avocado, Cauliflower & Almond Crisps, Ethical Bean Coffee Compostable Pods, Coffee Rye IPA collab with Persephone Brewing & more.
Collaborate with brands, influencers, industry associations, and sustainability partners (B Corp, Organic, Non-GMO, Fairtrade) to build awareness and exemplify core values.
B Corp month articles, Fairtrade Costa Rica Origin Trip, partner activations at Folk Fest, Squamish Music Festival, trade shows & other events.
Director of Sales, Capilano Group of Companies
Lauren is a natural leader, takes the initiative to try new things and easily shares with her colleagues the results of her successes.
Sales Leader - Fat Snax, previously Navitas Organics & Vega
Lauren is one of the most creative, energetic, and smartest people I’ve met in the industry.
Marketing - Ethical Bean Coffee, previously Bullfrog Power
Lauren's ability to embed sustainability into a brand narrative in a creative and relatable way is an asset to any company.